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A new outdoor life. Roda 2021

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A new concept of outdoor is taking shape. The forerunners of this philosophy, such as Roda, are now becoming more and more fashionable.

 

Among the many things we learned in this last year, there is certainly the importance of having an outdoor space at our disposal. Indeed, during lockdown, for those who do not own a garden, even the smallest balcony was able, in part, to soothe the sense of seclusion.

It is from this new awareness that the way of planning the exterior of our houses begun to change. In the future, it will be furnished more and more in line with the interior, giving life to a “liquid” environment, in which the outdoor will become equally livable and functional. This will certainly give rise to the proliferation of hybrid furniture: already in fashion, they are designed for the outdoors but do not look bad inside.

The outdoor, therefore, will no longer be just the additional space, to be exploited perhaps only in summer for an evening with friends. The outdoor will mean relaxation, free time, physical activity, entertainment, music, cinema, theater, art and fashion, but also a new priority scenario of work for bars, restaurants, shops that thanks to it were able to cope with a situation otherwise penalizing.

The outdoor company Roda, which turns 30 this year, is based on the belief that it is possible to enjoy the outsides like a true interior design project, in which colors, materials and shapes remain faithful to the value of the spontaneity of living en plein ai.. Furthermore, for the second consecutive year, its products have obtained the important international Greenguald Gold certification, as they comply with the most rigorous world standards on chemical emissions, thus helping to reduce indoor air pollution and the risk of chemical exposure.

And it is always with sustainability and the environment in mind that Roda presents the novelties for 2021, along with functionality and refinement. The new Levante series by Piero Lissoni expresses a classic and timeless language with tables and seats in teak. Or the minimal Plein Air tables by Michael Anastassiades, in which the legs fit into the frame of the top without visible joints, creating a teardrop shape that enhances the formal cleanliness of the product.

Another important novelty can be found in the Norma outdoor kitchen by Rodolfo Dordoni. An unprecedented product, which also paves the way for the company to the world of cooking. Born from the collaboration with Ilve, an Italian company specializing in the production of professional kitchens for domestic use, Norma is modular and versatile by nature: its independent structure, in the transversal Smoke color, makes it adaptable and modular both for small and large spaces.


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